Marketing Basics


Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with the customer and company goals.


  • 1 Section
  • 2 Lessons
  • 1 Quiz
  • 6h 55m Duration
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Marketing Essentials
2 Lessons1 Quiz
  1. Develop a basic customer segmentation system
  2. Begin to understand the psychology of consumer decision making
  3. Can You Pass This Basic Test?

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